Leading tourism company BookIt has formed a new entity Bookit NZ Limited after an outsourced software partnership with Tourism Holdings Pty Ltd has been secured. 

The new entity remains owned and operated out of New Zealand —  with the clear benefit of enhanced connectivity, technical solutions, increased inventory, staff resources and digital solutions to help better the offering to the New Zealand tourism market.

New Zealand tourism operators using BookIt’s direct platform will be boosted with feature-rich functionality and improved booking engine capabilities for their websites, facilitating a streamlined booking process for visitors to their region. In addition, leading channel manager, ResOnline will provide greater distribution, connecting operators to the world’s leading OTAs and more travellers than ever before. 

Exciting new opportunities for destinations and resellers amongst the New Zealand market will also be unlocked by opening up key integrations with tour and activity suppliers using established booking systems in this sector.

BookIt’s Managing Director, Kathryn Williams said:

“We are excited to be moving forward with this newly formed entity Bookit NZ Limited and working partnership with Tourism Holdings Pty Limited  to ensure we continue to facilitate bookings and provide the best support to our clients. We have looked closely at our changing industry post-Covid and this investment will make sure our client base and software offerings are the very best that we can deliver. This way we will be poised and ready for the return of international markets.” 

Tourism Holdings Pty Ltd’s Director and Chief Operating Officer, Tony Shine said:

“With a shared motivation to help tourism thrive, aligning strategies and leaning on each other’s strengths makes perfect sense. Being able to help provide additional tools and support to a like-minded, well-established and trusted entity is a win for all involved.”

Bookit NZ Ltd will continue to share a passion for showcasing the incredible range of accommodation and activities across New Zealand which can only continue to benefit local operators and the visitors who experience their services. 

About Tourism Holdings Pty Ltd

Tourism Holdings Pty Ltd is the parent company to well known software solutions such as BookIt, ResOnline, Impart Media, Room Manager and Tour Manager. They are a privately owned and operated business who has been successfully operating in the tourism industry including New Zealand for many years.